Main Task - Audience Research Questionnaire

If I want to produce a successful magazine brand I have to do a sufficient amount of audience research to find what the majority of my audience wants so I can cater to their needs.  To do this, and to help myself I have put together a questionnaire to find out what people like, what their lifestyles are like and what they want to see in a music magazine. Also to help me I am going to go on a website called www.findyourtribe.co.uk. This website estimates what ‘tribe’ I’m in, what I like doing and other things they have guessed about my personality. I am going to use www.findyourtribe.co.uk as inspiration to make my own questionnaire and also make my magazine target people in the ‘tribe’ I am in too, this is sort of cheating but at least I won’t get stuck on ideas and what my audience would want because I am my own audience!

 

This is what I got from www.findyourtribe.co.uk

You are a Townie! Your job might be a bit boring but it brings home the bacon and helps you save up for those two weeks away to Spain. Your weekends are set in stone – trip to the shops in town, buy yourself something nice, head to the All Bar One with friends, have a laff, maybe go for a club, as long as there’s none of the indie weirdo music. Keep it straight, you say.

QUESTION 1:

What genre of music are you most likely to listen to?

1. R&B
2. Anything in the Charts
3. Alternative
4. Rock
5. Pop
6. Drum and Base
7. Metal
8. Other

QUESTION 2:

How often do you purchase music magazines?

1. Daily
2. Weekly
3. Monthly
4. Rarely
5. Never (if so do not carry on taking this quiz)

QUESTION 3:

How much on average would you spend on a music magazine?

1. £0.00 - £1.99
2. £1.99 - £2.99
3. £2.99 - £3.99
4. £3.99 - £4.99

QUESTION 4:

What do you most enjoying reading in music magazines? (select multiple)

1. Interviews
2. Reviews
3. Competitions
4. Up and coming artists
5. Gigs and Festivals
6. Gossip on artists

QUESTION 5:

Which radio station do you most enjoy listening to?

1. Heart
2. Capital
3. Kiss 100
4. Kerrang!
5. NME
6. Radio 1
7. Radio 1Xtra
8. Radio 2

QUESTION 6:

What music magazine brands do you read? (select multiple)

1. Q
2. NME
3. Kerrang!
4. Metal Hammer
5. Vibe
6. XXL
7. Billboard
8. RollingStone
9. Other (specify) _______________________

QUESTION 7:

How old are you? (in years)

1. 16-17
2. 18-21
3. 22-25
4. 26-30

QUESTION 8:

Where do you spend most of your time?

1. Home
2. Work
3. School
4. College
5. University
6. Other (specify) _______________________

QUESTION 9:

What do you spend most of your money on?

1. CD’s and iTunes
2. Clothes
3. Books
4. Hobby’s
5. Technical appliances
6. Bills
7. Other (specify) _______________________

QUESTION 10:

What are you most likely to read your music magazine on?

1. Normal magazine form
2. Internet
3. Mobile
4. iPhone
5. iPad