Main Task - Audience Research Reflection

You are a Townie! Your job might be a bit boring but it brings home the bacon and helps you save up for those two weeks away to Spain. Your weekends are set in stone – trip to the shops in town, buy yourself something nice, head to the All Bar One with friends, have a laff, maybe go for a club, as long as there’s none of the indie weirdo music. Keep it straight, you say.

The three largest tribes in the UK are Townies, Scene Kids and Indie Scenesters and I got Townie which 12% of the UK is. I am going to start aiming my magazine mainly to the South East to start off with as it is closer to me and build up from then on. But in the South East 13% of the people are Townies which is helpful.

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