Evaluation Task

Evaluation1

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Evaluation2

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Final Products - Double Page Spread

Double page spread

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Final Products - Contents Page

Final Products - Front Cover

Main Task - Print Screens

Print screens 2

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Main Task - Story Board

Main Task - Oragnisation

Planning

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Media call sheet

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Main Task - Media Pack/Reader Profile

Reader profile

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Main Task - Audience Research Reflection

You are a Townie! Your job might be a bit boring but it brings home the bacon and helps you save up for those two weeks away to Spain. Your weekends are set in stone – trip to the shops in town, buy yourself something nice, head to the All Bar One with friends, have a laff, maybe go for a club, as long as there’s none of the indie weirdo music. Keep it straight, you say.

The three largest tribes in the UK are Townies, Scene Kids and Indie Scenesters and I got Townie which 12% of the UK is. I am going to start aiming my magazine mainly to the South East to start off with as it is closer to me and build up from then on. But in the South East 13% of the people are Townies which is helpful.

Questionnaire feedback

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Main Task - Audience Research Questionnaire

If I want to produce a successful magazine brand I have to do a sufficient amount of audience research to find what the majority of my audience wants so I can cater to their needs.  To do this, and to help myself I have put together a questionnaire to find out what people like, what their lifestyles are like and what they want to see in a music magazine. Also to help me I am going to go on a website called www.findyourtribe.co.uk. This website estimates what ‘tribe’ I’m in, what I like doing and other things they have guessed about my personality. I am going to use www.findyourtribe.co.uk as inspiration to make my own questionnaire and also make my magazine target people in the ‘tribe’ I am in too, this is sort of cheating but at least I won’t get stuck on ideas and what my audience would want because I am my own audience!

 

This is what I got from www.findyourtribe.co.uk

You are a Townie! Your job might be a bit boring but it brings home the bacon and helps you save up for those two weeks away to Spain. Your weekends are set in stone – trip to the shops in town, buy yourself something nice, head to the All Bar One with friends, have a laff, maybe go for a club, as long as there’s none of the indie weirdo music. Keep it straight, you say.

QUESTION 1:

What genre of music are you most likely to listen to?

1. R&B
2. Anything in the Charts
3. Alternative
4. Rock
5. Pop
6. Drum and Base
7. Metal
8. Other

QUESTION 2:

How often do you purchase music magazines?

1. Daily
2. Weekly
3. Monthly
4. Rarely
5. Never (if so do not carry on taking this quiz)

QUESTION 3:

How much on average would you spend on a music magazine?

1. £0.00 - £1.99
2. £1.99 - £2.99
3. £2.99 - £3.99
4. £3.99 - £4.99

QUESTION 4:

What do you most enjoying reading in music magazines? (select multiple)

1. Interviews
2. Reviews
3. Competitions
4. Up and coming artists
5. Gigs and Festivals
6. Gossip on artists

QUESTION 5:

Which radio station do you most enjoy listening to?

1. Heart
2. Capital
3. Kiss 100
4. Kerrang!
5. NME
6. Radio 1
7. Radio 1Xtra
8. Radio 2

QUESTION 6:

What music magazine brands do you read? (select multiple)

1. Q
2. NME
3. Kerrang!
4. Metal Hammer
5. Vibe
6. XXL
7. Billboard
8. RollingStone
9. Other (specify) _______________________

QUESTION 7:

How old are you? (in years)

1. 16-17
2. 18-21
3. 22-25
4. 26-30

QUESTION 8:

Where do you spend most of your time?

1. Home
2. Work
3. School
4. College
5. University
6. Other (specify) _______________________

QUESTION 9:

What do you spend most of your money on?

1. CD’s and iTunes
2. Clothes
3. Books
4. Hobby’s
5. Technical appliances
6. Bills
7. Other (specify) _______________________

QUESTION 10:

What are you most likely to read your music magazine on?

1. Normal magazine form
2. Internet
3. Mobile
4. iPhone
5. iPad

Main Task - Research into Magazine Institutions

Bauer Media’s heritage stretches back to 1953 with the launch of the ‘Angling Times’ newspaper. Bauer Media is a division of the Bauer Media group , Europe’s largest privately owned publishing group. The group is a worldwide media empire offering over 300 magazines in 15 countries, as well as online, TV and radio shows. Bauer Media is a multiplatform, UK based media group (industry innovators). Bauer Media makes magazines such as, heat, Grazia, Q, Kerrang!, FHM etc.

IPC Media started in 1968, but the companies history goes back to 1799. IPC Media own 60 iconic media brands reaching 26 million UK adults. IPC Media make magazines such as Nuts, NME, Marie Claire, woman&home etc.

EMAP started its life as a local newspaper in 1947. EMAP is a business to business multiplatform media group

Main Task - Uses and Gratifications Theory

One influential tradition in media research is referred to as 'uses and gratifications'. The core question of such research is: Why do people use media and what do they use them for? The theory discusses how users proactively search for media that will not only meet a given need but enhance knowledge, social interactions and diversion. This theory assumes that members of the audience actively interpret and intergrate media into their own lives.

The common reasons for media use:

Information

• finding out about relevant events and conditions in immediate surroundings, society and the world
• seeking advice on practical matters or opinion and decision choices
• satisfying curiosity and general interest
• learning; self-education
• gaining a sense of security through knowledge

Personal Identity

• finding reinforcement for personal values
• finding models of behaviour
• identifying with valued other (in the media)
• gaining insight into one's self

Integration and Social Interaction

• gaining insight into circumstances of others; social empathy
• identifying with others and gaining a sense of belonging
• finding a basis for conversation and social interaction
• having a substitute for real-life companionship
• helping to carry out social roles
• enabling one to connect with family, friends and society

Entertainment

• escaping, or being diverted, from problems
• relaxing
• getting intrinsic cultural or aesthetic enjoyment
• filling time
• emotional release
• sexual arousal

Main Task - Flat Plan

Flat Plan

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Main Task - MAGAZINE DOUBLE SPREAD ANALYSATION

This double pages spready is from Q magazine. On the left page the medium close up is taking up the whole of the left page showing that is image has very high significance. The colour scheme is white, black and red which is the typical colour scheme of Q magazine. The picture of Lady Gaga is in Greyscale which is risky as it could be ignored by the eye because of the large red 'L' next the this picture, but luckily this image of Lady Gaga is very strong and be ignored next to the most gairish of colours.
There is no title to this double page spread just her name, I think this is because Lady Gaga is so famous she doesn't need a title as her name sells this article well enough. There is so much text on this page but they have represented it in a very clean, tidy and chic way making all the writing look less intimidating.

This double page spread is from Q magazine aswell and again, it has the colur scheme of white balck and red. There isi a few more images on this double page spread of Cheryl Cole but there is still one whole page take up of a photo of Cheryl Cole looking mean and angry, exaggerating this pose is the studded top she is wearing. I think this Double page spread is more interesting compared to the double page spread of Lady Gaga because there is another photo to look at and more different text sizes and coulours making the double page spread more pleasing to the eye.

Main Task - MAGAZINE CONTENTS PAGE ANALYSATION

The word 'Contents' is broken up into three different parts, I really like how "V" has done this, I think this is a trade mark they have created for themselves as I have seen this on other contents pages of theirs. Another trade mark they have on their contents page is to have an image of a very well known artist on the page. In this case the artist is Sierra, and this image of her is very iconic with her legs going up in a shape of a V, making the brand name constantly visable. Also behind her legs there is the outline of a V, again keeping the brand name very visible to the reader - just incase someone is looking over their shoulder wanting to buy this magazine.
There is a fair amount of information on this page, but it is not over run, and looking messy with loads of ugly text covering the page, this contents page is very clean and tidy making it extremely pleasing to the eye.
The colour scheme is very simple, nuetral colours from differnet shades of white to the silver of her shoes to dark greys and black, the colour scheme give teh contents page a sunset effect - just not in oranges and pinks.

Elle's Contents page is very differnt to V's contents page. Elle's Contents page is extremely busy, covered in colourful, busy photo's of makeup, models, front covers and actors. Although there are many different colours on this page there is still a clear colour scheme of a peachy pink and black shown clearly in the text and suttely in the pictures of the makeup.
There is a lot of information and pictures to absorb from this busy page but i think Elle has presented the information needed really clearly, th etext isnt tiny and you dont have to squint your eyes or spend ages looking for the title you want/need for ages!

Main Task - MAGAZINE FRONT COVER ANALYSATION

The masthead is very bold in block capitals coloured white and highlighted in a bold red colour. The whole of the front cover has a simple colour scheme of black and white, the red is the only colour that does and is used to make the text stand out.

The main image of this cover is very ‘cool’. The main cover line says, “Is Jay-Z bigger than hip-hop?”, the main image of Jay-Z implies this as it is him towering over the sky-scrapers of New York. The main image is slightly to the left of the page ensuring that no cover lines cover the image of Jay-Z’s body.

This front cover is very simple but I like it as the graphics look neat and tidy. I feel that because its doesn't have lots have loads of cover lines all over the page distracting you from the main image. I think the effortless clean graphics will make it stand out on the newsstand compared to others.

On the left hand of the page there is a plus sign with hip-hop artists names listed underneath. This makes the reader of the magazine feel like they are getting extra.

This magazines skyline is small saying, “hip-hop on a higher level”, in the theme of the title, “XXL”, its powerful.

The skyline says, “SPECIAL ISSUE”, making the reader believe they have to get this edition of this magazine because it’s SPECIAL. Its in capital letters in white (keeping in with the colour scheme) with a shadow behind it. All the text on this front cover had a shadow behind it making it seem as though it is jumping of the page at you with a 3D affect.

The masthead is of a bold red colour, outlined by white (this bold red colour is common in a lot of music magazines). The masthead has the thickest shadow behind it meaning it is most important.

The subheadings of the cover lines are big and white in the font of ‘times new roman’ making the front cover look smart and chic. The text underneath the subheadings are more of a less formal font. The cover lines are only on the right, ensuring the main image is not covered too much. There is also a buzz word “PLUS”, highlighted  is red and outlined in white making it stand out more making sure the readers can see they are getting extra.

The main images is strong, a close up of Adele, her face slightly to the left keeping away from cover lines.

The masthead of NME magazine is usually red, but the colour scheme and graphics have changed on this edition of the magazine brand NME. I like the change though. The colour scheme of this edition uses bright colours, yellow and turquoise which will certainly make this magazine stand out on the newsstand against others.

I never thought the NME magazine would ever do an edition on Lady Gaga because I didn’t think she was their kind of genre of music and certainly not the genre that would appeal to their target audience. But as they are a mass market magazine they have many customers with different needs to be met and some of those customers may like Lady Gaga, but to avoid upsetting their loyal customers they have put all the usual band names they write about all over the front page e.g. Top right hand corner, under the masthead

The skyline stands out it's a really cool font but in a plain colour so it doesn't over power the masthead. In between the skyline and the masthead it says, "the music, the money, the market share", which suggests to me it's aimed to a young adult, someone more mature with a career.
The masthead is simple but bold standing out in the bold colour of black aslo the bright colours blue and yellow making the masthead head stand out even more.
There are lot's of cover lines on this magazine but the main image of Lady Gaga is in front of all the text making her the main centre of attention, making her 3D almost as if she is jumping off of the page. In the cover lines there is the odd black coloured text which really draws attention to your eyes. All of the other text are colours that are fade, made to seem less important to the rest of the bold black cover lines.
There are lots of pattern on the front cover matching the colour of Lady Gaga's hair creating a colour scheme and also making all the colours come together complementing each other.
There is also a giant plus sign making the readers believe they are getting important extras if they buy this magazine.

The masthead of Q magazine is never really a masthead its and 'mastcorner' leaving maximum space to fill with cover lines and the main image. The masthead never changes is colour of white and red or size no matter what the colour scheme is. Underneath the masthead are the words, "a different take on music", making itself look individual and unique which today everyone wants and wants to be.

This magazine cover has kept all their cover lines out of the way of the main image. They have used many buzz words and clever techniques to make the magazine more appealing with their "EXCLUSIVE" and their "+" sign and the circle on the right of the magazine, making the text inside look important. For the cover lines on the bottom they have made them stand out more by highlighting them in black and using blue and red lines to separate the different cover lines.

The main cover line is about Lily Allen being  "sexy beast", keeping within this theme the main image is of Lily Allen posing in between two black Panther’s which are beautiful animals suggesting that Lily Allen is beautiful too, which she is.

The colours in this front cover are red, blue, white and black - all really bold, eye catching colours if used correctly.